First impressions are crucial and can turn a one-off buyer into a repeat customer. The packaging and paper play a huge part in this because it’s the first thing people see. Every detail counts, including the paper choice. It helps to set the tone for your business and service through the style and quality. That’s why it’s essential to select something that is true to your brand.
Why Choosing the Right Paper Matters
When it comes to paper choice, it’s about more than just a surface to print on; it conveys the tone and style of your brand. High-quality paper creates the image of a business that cares about the details and puts thought into every element of its customer journey. It also conveys professionalism and reliability, while a standard, cheaper paper might not.
The function is key when selecting the right paper. For example, a sleek glossy finish can be ideal for brochures, while a textured, unique paper could be ideal for adding a touch of sophistication.
The Rise of Recycled Paper
There is a growing movement of using recycled paper because it’s more sustainable and environmentally considerate. Using recycled paper can showcase your brand’s commitment to being more eco-friendly; it’s an element that an increasing number of customers are looking out for when making consumer decisions.
Just because it’s recycled, it doesn’t mean it’s still not of excellent quality. This type of paper comes in different weights and textures, which makes it flexible for your aesthetic needs while reducing your carbon footprint.
The Benefits of Eco-Friendly Paper
There are also other types of eco-friendly paper made sustainably. Here at Springfield, you can look out for our FSC or PEFC-certified paper. It’s part of our ongoing dedication to implementing a sustainable supply chain. These certifications are industry-recognised and can add an extra layer to your image as a business that cares about the environment. It can help you build a reputable brand image and set you apart from the competition.
Pick Your Paper Weight
Choosing the right paper weight is important so that it makes your marketing materials feel memorable. A4 sized paper is commonly used for flyers, brochures and a variety of promotional items, but you can customise the weight and finish depending on the purpose. You’ve probably seen the weight of paper listed as GSM or grams per square meter. 70-75 GSM paper is ideal for internal use, but for marketing materials, you might want to select something that feels heavier and more substantial.
For single-sheet material like an event invitation, you should consider thicker paper, whereas if you are looking for something bright and exciting to enhance your message, you could consider coloured paper, maybe even in your brand colours! For business cards, you can consider the weight and thickness as well as the finish, whether it’s matte or glossy, it will reflect on the distinctive branding of your business.
Picking the right paper is a decision that impacts your marketing materials and perception of your brand, showing off your personality and values to your customers. We offer a variety of paper styles, sizes, colours and types for a spectrum of uses. Contact us today to find the best solution for you!